LIDO is a lifestyle brand that combines the love of travel, fashion and art.
LIDO was conceptualized by Heidi Kelso, a Manhattan resident and long-time world traveler. Heidi’s first business was in Bali at age 21 before embarking on her current career in the entertainment industry as a multi-camera broadcast producer and talent executive of large-scale entertainment specials and events. She has produced high-profile fashion, music and pop-culture shows worldwide from China to Cuba.
A long-time traveler, many winters were spent in Koh Phangan, Bali and Goa. Once there, Heidi would travel to more remote locations.
For these extended trips she would pack as little as possible and plan to buy things while away. The clothing she found was never quite right. The Adlib clothing in the Balearic Islands was too ornamental and kaftans found in the Middle East and North Africa were mostly synthetic, and often lacking in quality and tailoring.
After thinking about creating resort wear for five years but not actually doing anything she mentioned the idea of a pop-up store to long-time college friend Fran Lombardi-Reilly who encouraged the idea.
Together they decided to create their own capsule collection. The goal was well priced versatile pieces in beautiful natural-fiber textiles that could be worn day or night. What resulted was a laid back collection that was more Topanga Canyon than Beverly Hills and more timeless than trendy. They also imported product with an emphasis on bohemian luxury.
The duo opened a 3-month pop-up boutique on the North Fork of Long Island for the summer of 2012 called Eureka Beach, named after the landmarked building that housed the pop-up called "Eureka Hall". They curated the boutique to reflect their personal style.
Now called LIDO, Heidi contunues to grow the brand. Almost all LIDO products are custom designed in limited quantities and include resort wear, jewelry, accessories, and home furnishings. Vintage rugs are often sourced for interior designers and private clients, and custom designed metallic jute and dhurrie rugs can be ordered in 88 colors and several sizes. Vintage clothing and one-off pieces are often found in-store only.
LIDO works side-by-side with Fair-Trade artisans around the world, and Heidi still travels to every location in between HK Media Group projects. Products are found everywhere - from the most remote villages in Sri Lanka and Kashmir to the souks and bazaars of Tunisia and Oman.
The brand is a go-to spot on the North Fork and online, and an homage to creative free spirits everywhere.