LIDO is a lifestyle brand that combines the love of travel, fashion and art.
LIDO was conceptualized by Heidi Kelso, a Manhattan based media executive (www.hkmediagroup.com) and long-time world traveler. Throughout her career in music, fashion and entertainment she has had the great fortune to produce some of the biggest entertainment specials worldwide.
Several years ago Heidi decided to design a capsule collection so she could have easy versatile pieces for traveling. The goal was to make well priced dresses, tops and skirts in natural-fiber textiles that could be worn day or night. What resulted was a laid back collection that was more Topanga Canyon than Beverly Hills and more timeless than trendy, with an emphasis on bohemian luxury.
The test run was a 3-month pop-up boutique opened on the North Fork of Long Island for the summer of 2012. The success of the summer was a sign to carry the brand forward.
Now called LIDO, almost all products are custom designed in limited quantities and include resort wear, jewelry, accessories, home furnishings and furniture.
Dresses, skirts, tops and fabrics are designed by Heidi. Each year new styles are introduced and the most popular styles are carried over in new fabrics. Heidi and her partner Grant travel to Italy each year to bring back vintage hand-embroidered white handloom cotton and linen garments and textiles as well as handmade leather sandals.
They work with local craftspeople in India, Morocco and Indonesia to source vintage wood furniture pieces and refinish them in bleach-baked palates of white and neutral tones. These exotic yet simple statement pieces sit perfectly with Mid-Century Modern, French Country, Rustic and Contemporary styles and become instant heirloom pieces for generations to come. Most importantly it helps keep alive the rich heritage, culture and master craft of countries they love.
Vintage rugs, new metallic and neutral jute rugs are custom made and can be ordered in many colors, patterns and sizes.
They source and wholesale for brands and interior designers.
In the spirit of discovery, additional products are found everywhere - from the most remote villages in Sri Lanka and Kashmir to the souks and bazaars of Tunisia and Oman.
LIDO works side-by-side with Fair-Trade artisans and manufacturing partners around the world, and Heidi still travels to every location in between HK Media Group projects.
The brand is a go-to spot on the North Fork and online, and an homage to creative free spirits everywhere.