LIDO is a lifestyle brand that combines the love of travel, fashion and art.
LIDO was created by Heidi Kelso, a Manhattan based music, fashion and entertainment media executive (www.hkmediagroup.com).
A long-time world traveler, she decided to design a capsule collection so she could have easy versatile pieces to wear while traveling. The goal was to create dresses, tops and skirts in natural-fiber textiles that could be worn day or night anywhere in the world.
The test run was a 3-month pop-up boutique opened on the North Fork of Long Island for the summer of 2012. It's success was a sign to carry the brand forward.
Today, in addition to custom designed clothing and fabric, LIDO works with artisans and crafts people in India and Indonesia to source vintage teak and mango wood furniture pieces. Each one-of-a-kind furniture piece is restored and refinished in bleach-baked shades of chalky white and neutral tones. Many pieces are created from old, hand-carved temple panels.
These exotic yet simple statement pieces sit perfectly with mid-century and Danish modern, French country, rustic and contemporary styles and become instant heirloom pieces for generations to come. Most importantly, in a world of mass produced goods this helps preserve the rich, cultural heritage of the master craft.
Additionally, vintage textiles and rugs are sourced from Morocco,Turkey and India, and newly designed metallic and jute rugs can be ordered in many colors, patterns and sizes.
A variety of custom cotton and linen home goods include throws, quilts, pillows, placemats and napkins, all hand-block printed or custom dyed in a palate of earthy, neutral shades.
In additional to retail, we offer wholesale and product sourcing. We work with interior designers, business and individuals to find special pieces.
The driving force behind the brand is the love of culture and anthropology. Relationships with fair trade artisan partners around the world have developed to become family.
In the spirit of discovery, additional products are still found everywhere - from the most remote villages in Sri Lanka and Kashmir to the souks and bazaars of Tunisia and Oman.
The brand is a go-to spot on the North Fork and online worldwide, and an homage to creative free spirits everywhere and Heidi still travels to every location in between HK Media Group projects.