LIDO is a lifestyle brand that combines the love of travel, fashion and art.

LIDO was conceptualized by Heidi Kelso, a Manhattan resident and long-time world traveler. Heidi’s first business was in Bali at age 21 before embarking on her current career in the entertainment industry as a multi-camera broadcast producer and talent executive of large-scale entertainment specials and events. She has produced high-profile fashion, music and pop-culture productions worldwide from China to Cuba.

A long-time traveler, many winters were spent in Koh Phangan, Bali and Goa. Once there, Heidi would travel to more remote locations.

For these extended trips she would pack as little as possible and plan to buy things while away. The clothing she found was never quite right. The Adlib clothing in the Balearic Islands was too ornamental and kaftans found in the Middle East and North Africa were mostly synthetic, and often lacking in quality and tailoring, but there were always treasures discovered and brought back to New York.  When enough people stared asking where they could buy the same items, an idea was born.

The original plan was to curate a 3-month pop-up store on the North Fork in the summer of 2012.  The goal was to create well priced versatile pieces in beautiful natural-fiber textiles that could be worn day or night.  What resulted was a laid back collection that was more Topanga Canyon than Beverly Hills and more timeless than trendy. 

The response was so positive the brand extended into a year-round endeavor to include e-commerce.

Now, almost all LIDO products are custom designed. We manufacture around the world and design in limited quantities for LIDO and wholesale clients.  We create, customize and source vintage furniture and rugs for interior designers and private client and we almost always have a selection of vintage clothing and one-off pieces.  And in the spirit of discovery there is always unique products sourced from the most remote villages in Sri Lanka and Kashmir to the souks and bazaars of Tunisia and Oman. 

LIDO works side-by-side with Fair-Trade artisans around the world, and Heidi still travels to every location in between HK Media Group projects.  

The brand is a go-to spot on the North Fork and online, and an homage to creative free spirits everywhere.